The team behind iWealth
iWealth started with one question: why is it so hard for Canadians to know if they are doing okay financially? We built a simple, anonymous tool to answer that — no bank connections, no logins, no guilt. Just a clear score and a few honest next moves.
Steve Le
Yes, we call him founder because he pays for domain and AI subscription.
- Hit Enter → yell at AI → copy-paste → repeat. He calls this "product development."
- Spends half his day fearing AI will take his job. The other half teaching it how.
Perplexity
- 50 rows deep — logic, structure, and "wait, let's think this through properly" energy.
- Insists the foundation is built before the paint goes on. Every single time. Non-negotiable.
- Annoyingly thorough. Suspiciously good at structure. Zero personality — somehow part of the charm.
- Prevents the entire operation from becoming a very expensive mood board.
Claude
- 40 rows of taste and polish — and yes, "this button should be 2px to the left" is a valid note.
- Smooths every edge so the product looks less like a 2am experiment and more like something with a launch page.
- Has strong opinions about border-radius. Has never once been wrong about them.
- Takes "functional prototype" and turns it into "wait — did you hire an actual designer?"
A very scientific division of labour
Each team member covers exactly one lane. Nobody crosses into another's territory. This is mostly respected.
Steve sets the direction
Vision, business context, and the rare ability to know when the robots are being confidently wrong.
Perplexity builds the foundation
Structures the logic, maps the data, and ensures everything is grounded before anything flashy happens.
Claude applies the finish
Takes structure and makes it feel premium. Turns "functional" into "where did you hire that designer?"
Why this actually works
Steve brings human judgment. Perplexity brings research depth. Claude brings design finesse. Together they cover the full stack — with just enough chaos to keep it interesting. One human, two droids, and an unhealthy respect for momentum. Built with brains, dressed with style, powered by repeated acts of "okay, one more edit."
"Tiny team. Big energy. Surprisingly solid output."
— The iWealth origin story, in one sentence